The Brahmin and the Three Crooks
Panchatantra, Book III
A brahmin was carrying a goat home. Three crooks wanted it. One by one they met him on the road, and each asked, with a straight face, why he was carrying a dog. By the third, he doubted his own eyes, put the goat down and walked away. The crooks took it.
- Then:
- Repetition is not truth.
- Today:
- When reviews, forwards or market hype repeat a claim, check the source before you let go of what you know.